How Amazon has Changed How We Market ... Forever

Amazon owns a Top 3 spot on nearly every current consumer survey related to customer service, technology and innovation, brand trust and just plain, old fashion company growth.

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A Study in Brand Activation; Toledo Jeep Fest 2018

Just a few years ago, brand activation was a phrase most of us had never heard. But as the era of “engagement” dawned in marketing, brand activation became an essential part of any professional’s toolkit.

The equation was simple: replace impressions with experiences to create a stronger relationship and deeper loyalty between the consumer and the brand. In its truest sense, brand activation is the art of driving consumer action through brand interaction. The key aim of brand activation marketing campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections. 

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