Ripl Mobile App
Ripl mobile app is a new social media app that makes it easy to animate your static images. Combining images, text, hashtags, links and animations into a shareable video to your social media profiles has never been so easy.
Posts about Social Media (3):
Good for your brand page? Good for engagement? Not necessarily both. Facebook's new News Feed algorithm puts more emphasis on livestreaming. Yes, sigh, Buzzfeed got 800,000 live viewers for exploding a watermelon with rubber bands during a Facebook Live session. What is a normal experience for most brands? 
A recent Poynter Institute experiment with Live posts and non-Live posts showed a vast difference in Reach and Engagement.
Poynter’s live video of Corey Lewandowski accepting a CNN position reached more than 6,000 users for every engagement. Another top article post on changes to the Associated Press Stylebook only reached 36.
Poynter then looked at the post clicks and engagements these two posts received. The post linking to the Stylebook article had 7,851 post clicks — almost 40 times more than the Lewandowski live video.
Best Practices for Facebook Live
We want to achieve both Reach and Engagement with our published posts on Facebook. So while the goal of this new feature is to increase brand awareness by having Facebook deliver Reach to a wider audience, engagement is not automatic. That’s on you to create a great experience and make the engagement happen.
Here are some best practices for a good Facebook Live experience:
- Pre-announcement for Facebook Live post: Let your audience know when and what is coming. Write a compelling description before going live, then broadcast for at least 8-10 minutes. You can go live for up to 90 minutes.
- Check your connection: Wait for a strong signal/WiFi. Create a seamless experience.
- Questions and comments during a session: Actively engagement with the audience during the session. Answer questions, affirm statements and ask follow up questions.
- Major events or product Q&A: Pick your spots. Align with an event or discuss a product or product launch during your Facebook Live session.
- Behind the scenes: Some news organizations broadcast during breaks and commercials. Show your fans unique “behind the scenes” content.
- Call out to your audience to tap the Follow button, and opt-in to get notifications of upcoming Facebook Live broadcasts
Great Example of Facebook Live
Facebook has come out with new features including filters and the ability to doodle while going live. This is clearly targeted at users who do these things on Snapchat. Facebook has also suggested the ability to add multiple users who can tag-team and share a live broadcast. This is supposed to roll out in August.
What’s a good example or case study of Facebook Live? Check out Gettysburg National Military Park, which did a great job with the recent anniversary of the 1863 battle. Remember that your session must be compelling, unique and informative.
On August 13, 2016, an estimated 40,000 people invaded downtown Toledo to celebrate the 75th anniversary of Jeep. It was Toledo’s biggest single-day festival in decades. The inaugural event gave Toledoans the opportunity to celebrate one of the community’s great passions – its love of the Jeep brand and vehicles.
As Brand pages on Facebook fight harder and harder to stay relevant in the friend zone of their follower’s newsfeeds, an upcoming Facebook algorithm shift will hurt reach for a majority of brands, reducing their content in many people’s timelines. This means that brands will have an even tougher time getting their organic, unpaid content placed prominently in people’s feeds. The trick to upping your brand’s chances? Make your content even more share-worthy.
10-second video vs. the traditional 30-second video; which one is more successful in today’s digital landscape? Well, it depends on the generation.
How many times have you asked yourself while scrolling through Pinterest “I wish I could buy that?" Pinterest has recently introduced its “Buy It” button which allows the user to purchase products straight from Pinterest itself. This feature is only be available for official brand pages and products.
Burrito lovers rejoice! Apple and Chipotle have come up with the Burrito button app for your Apple Watch. Chipotle’s Burrito Button app is so simple and straightforward, it revolutionizes the mobile purchase process and user experience. Once you set up your location, favorite meal and credit card info, you’ll only ever have to press the “Burrito Button”! The best part of the app – the countdown clock until your order is ready. How can you beat that?
Do you ever get tired of only being able to swipe up and down in your Instagram feed? That has now changed since Instagram has recently launched their newest version of sponsored advertisements called Carousel Ads. This new ad format allows users to swipe left and click on an interactive "Learn More" button. The button links to a different page of the brand's choice so that the user is able to find more information.
2015 is turning out to be the year of ephemeral content, which is allowing communities and consumers the ability to interact with brands in real-time. How are brands and consumers able to interact in real-time? Well, there’s an app for that (or two). Meerkat and Periscope are both easy to use, and free to download for brands and personal users. Which one is the best for brands?
Twitter and Google struck a deal in February to put real-time tweets back into Google’s search index after going without them for a few years.